Accounting Services for Creative Businesses, Start-Ups, Innovators and Entrepreneurs

We are a specialist London based accounting service for creatives, start-ups, innovators and entrepreneurs. Working in the creative industries presents its own unique challenges; we provide accounting and management support specifically designed with your business in mind.

Creative Accounting Services

Offering a range of services from accountancy, bookkeeping, VAT, and tax advice to specialised support and financial services, we are so much more than your average accountant. Our hands-on experience working with the creative sector means we are able to provide a hard-to-find service to our clients.

We can help source and obtain grants, raise finance, apply for research and development credits, and advise on specialist tax schemes specifically for creative and innovative businesses. To be successful in the highly competitive creative industries it pays to have the right experts on your side.

Specialist advice and experience

We are able to provide accounting and tax services specifically for the creative and innovative, for SMEs and freelancers, and for entrepreneurs and start-ups. We can take on the hassle and tedium of accounts, payroll, P60s – all accountancy responsibilities required by law – but we can also offer assistance in many other ways, including:

  • Training
  • Collaboration on projects that require an in-depth understanding of financials
  • Specific account or tax issues related to creative industries
  • Support for business growth by building financial models or writing business plans to attract investment
  • Helping restructure your business to make it more efficient
  • Streamlining internal processes

Money Saving and Tax Reliefs

There are specific Tax Credits and Reliefs for the creative industries. Our experience and expertise allows us to source the financial incentives that exist out there for you and your business.

We pride ourselves on being at the top of our field, keeping up to speed with latest legislation and deadlines to ensure ours is the most comprehensive service available to creative businesses. For example, Research and Development tax credits are designed for businesses who are innovating. If you are coming up with a new way to do something or updating a product and it requires you to make something new in the process, you could qualify for these generous tax credits.

There are other tax reliefs for film, high end TV programmes and video gaming. Once we have learnt about you, your business or idea we can advise on how to help get you to the next level.


Our Specialisms

  • Small Business

    Small Business We love the small business, you have the capacity to grow, re structure, streamline and act fast… you are the exciting businesses and we want to see you reach your potential.

  • Management Support

    A good manager knows which areas they need support in, we come in and offer that support.

  • Tax Credits & Reliefs

    R&D credits are not just for people in white coats – they are for everyday businesses like you

  • Creative Business Funding

    There are more ways to raise finance now than ever before, not just loans and investors but grant funding, factoring, crowd funding and government schemes, you just need the help to know what you can get from whom.

  • Business Growth

    Start up or established business – if you are looking to grow and need a plan then we can help you establish what needs to be done and how you might do it.

David Knull
“WardWilliams Creative not only understand the unique needs of creative businesses, but they are fun and engaging accountants that makes for an exceptional experience” David Knull, Entrepreneur

General Services

The following general services are the backbone our offering.

Accountancy Services

If you run a business then there are specific legal requirements you must adhere to each year, submitting business accounts is one of these requirements. This is where we step in to help you with a tax return or full company accounts to submit to Companies house. Either way we have years of experience in this area and can make it timely and painless for you.

Business Support

This is a broad area, this could mean you need us to review your processes and give you some ideas to improve how you do things. Or maybe you are short staffed and need us to take on some of the tasks you were doing in-house. You might need help writing a business plan or completing an application for a loan or grant. Tell us how you need help and we will find a way.


One of the most time consuming and dreaded tasks in business is keeping the records in good shape and in a timely manner. We can offer you some tips to help, or we can take it off your hands altogether.


VAT can be a complex areas and is by far the area we get the most questions about. We can assist you when you are doing your VAT returns or we can complete it all for you. You decide on the level of service you require and we provide it with a smile.

Tax Compliance & Planning

Everyone wants to pay less tax. That means getting your affairs in order and planned out so that you can do just that. Our personal and corporate tax advisers can let you know what you can do to reduce taxes without slowing down your business.

Specialist areas:
Creative industry tax
Film/ TV/ gaming reliefs
R&D ( Innovation) reliefs
SEIS and EIS companies


It may be just you on the basic minimum wage, or an entire team all with different adjustments and benefits. Whatever you need for your payroll we have it covered.

Monthly payroll runs
P60 and P45s

Company Secretarial

There are various requirements you need to satisfy when you run a company and our Company Secretarial service can take the pressure off. We can do any and or of the following:
Routine compliance covering statutory filing with Companies House.
Advice to Directors of their codified duties and best practice.
Registered office.
Company formation.
Company restoration
Updating / revising Articles of Association.
Shareholder agreements.
Trade marks.
Share options.

Looking for a new accountant?

Submit your details below to discuss your requirements and how our team of specialists can help. We offer an initial one-hour consultation for free so we can better understand your business and meet you in person.

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    020 3858 0127