Fight Hunger and Food Waste with The Creative Shootout

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It’s September, which can only mean one thing in the WardWilliams Creative calendar… it’s Creative Shootout launch time again! Fast becoming one of the most talked about creative awards in the UK, The Creative Shootout showcases and celebrates, in real time, the creative brilliance of our industry – done in one day, for charity. If you aren’t already aware of this ground-breaking showcase take a peek at what you’ve been missing…


WardWilliams Creative are honoured to be an official supporter again this year, and eagerly anticipate the Live Final, which will take place at BAFTA HQ on 25th January 2018.

“It’s the one-day creative equivalent of The Great British Bake Off meets Dragon’s Den!”


The Creative Shootout brings the best UK’s creative minds together with incredible charities. In its first year UNICEF was the featured charity, and last year Time to Change highlighted the stigma surrounding mental health issues.  This year the focus charity is FareShare, the UK’s largest food re-distribution charity that is responsible for feeding half a million people a week in the UK, by re-distributing good, surplus food to over 6,700 frontline charities and community groups.

How to get involved

Fancy getting your agencies best together to have a crack at an opportunity that will make a significant difference to people lives?  Could yours be the agency to knock Mischief off the winner’s board or will they return for a hat-trick?

The Shootout is looking for teams from any UK creative agency – Advertising, Content, Digital, Experiential, Integrated, Media, PR – or other.  To enter, submit just 60 seconds of any-form content that shows why your agency has the creative clout for the annual charity.  And when they say any form of content, they mean it.  Entries have included videos, a duvet, books, mash-ups and mannequin challenges.

From those 60 second entries, the selected finalists (chosen by a very high-profile judging panel) go onto the Live Final where the charity brief will be revealed.  The finalist teams then have just four hours to work on their creative pitch before presenting their vision to a live audience and judging panel at the iconic BAFTA.

The evening ends with a party full of creatives and industry representatives, so there’s plenty of opportunity to network over drinks and eats, a Q&A, and then the announcement of the winners.  It’s a high energy, ultra-creative, inspirational event for everyone involved.

What’s new this year?

This year the winning agency team and charity will receive a £250,000 media prize fund from premium publisher cooperative 1XL, to turn their winning pitch in to a reality.  The winning agency will also receive a £30,000 contribution to fees from FareShare, with the winning campaign being staged between May – September 2018.

What are you waiting for?

Get involved, juice that creative flow, send your pitch in, and we hope to see you at the final!

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